According to review JoyCasino who heads game development at Microgaming, no game can become popular in a short time, and if it is done poorly, then these odds tend to 0. Brand slots are definitely important, but it’s hard to understand how much. With poor results, no one would have started using the company’s products for more than 10 years (the report is from the pioneers of such cooperation Microgaming, who signed an agreement with Lara Croft: Tomb Raider).
We decide on slots: should we create it ourselves or trust the brand?After the start of such cooperation, the competitors of the company also began to produce branded products, such games have many advantages, and most importantly, they make up the majority of the games released. A study has been conducted that has shown that customers love games from brands in which they can see something familiar, such as a TV show, a movie or a famous character. When choosing a game, users are guided by something familiar, when they enter the hall and see several dozen unknown heroes and plots, and among them a character, a recently released film that grossed 1 billion, the choice becomes obvious.
Most often, slots from brands are used as a marketing ploy and to attract new customers.
However, creating a branded game is very difficult and requires a lot of resources and time. First you need to find partners, it should be something popular, then the negotiation process and the conclusion of an agreement, a careful study of the brand from all sides, the choice of the right mechanics for the game, the creation of a mathematical component. All this is necessary for the game to be allowed for sale. On Best online casinos average, development takes about 1 year.
Yes, brand-based slots are important, but does that make them the undisputed profit leaders? No. The main rule is compliance with the correct ratio of quality and quantity. In a casino with 800 machines, branded slots occupy a small niche, because you need to focus on the level of the game, and not on their number.
For any casino, the best formula is a combination of brand slots and simple but interesting games, thus creating the highest quality product. Famous games are not superior to simple ones, and the reverse is also true. A smart combination will attract a wide variety of customers who will be attracted by games of a different nature.